Perhaps Ruth Porter, who is the Communications Director at the Institute of Economic Affairs has been reading posts about 'Referism' and 'Direct Democracy', ones that originated from the 'North' and 'South of North, aka: Cameronland'?
"A political agenda built around this would involve substantial planning liberalisation, the end to EU food tariffs, privatisation of more transport infrastructure, the end to green subsidies and substantial tax cuts. The complete freeing up of the education system, including allowing schools that make a profit, as well as the localisation of welfare provision, should also be priorities.
Mind you, the lady has a lot to learn - specifically, we don't need government to help us, we just them to stay out of our lives!
Making everyday life easier for people is the complete opposite of introducing rafts of new laws and special interest group exemptions – it is saying we want to help you buy a house, choose a school, run a small business – so we are going to sweep away vast amounts of regulation, we are going to take less of your money and believe that you can make better decisions about things that affect you than we can."(Emphasis mine)