is a practise used by politicians and is also part of their process in the implementation of social engineering; prompted by, for example, research into some obscure aspect of social behaviour. The latest example comes with an article by James Hall, Consumer Affairs Editor of the Daily Telegraph.
Research by Unilever has uncovered some - of value to our political elite, something on which I will touch later - 'interesting' facts, namely that the average power shower costs families about £918 per annum in water and electricity, nearly twice as much as a bath; that a non-power shower costs an average of £416 per annum in water and electricity; that 12-year-old boys spend longest in the shower, averaging 9 minutes and 41 seconds; and most 'interesting' of all, that women can multi-task in the shower, shaving their legs and cleaning their teeth whilst there.
Can someone please explain to me what business it is, other than for those involved, how long is spent in a shower, how much it costs; what is done whilst there and which cleansing method is used?
Of course, we all know that where 'research' leads in showing a potential wastage, politicians tend to follow in allowing yet more costs to be imposed on users. So how long before we are told that, due to global warming, water is likely to become a scarce commodity and must therefore be 'conserved', consequently it has become necessary that water and electricity prices need to be raised for households with power showers in order to deter said 'wastage' of a valuable resource?
As I hardly think that the sales of Dove soap will be affected whatever method of bathing is used, perhaps the 'research' was prompted by a suggestion from a 'mentalist MP - remember there's 650 of them, so which ever one you select is bound to be correct...........